In 2014, the idea of Sidekicks was created by an artist from Honolulu, Hawaii. The idea was triggered by a comic character the artist created called, "Atrix." Atrix embodied the characteristics of a sidekick that was often bullied, rejected by society, and lack the powers of a superhero. We embraced the idea that sidekicks are always portrayed as underestimated heroes and most often overlooked as heroes.
Thus, Sidekicks was born to help empower the minds of our youth. The foundation of our company is to brand our youth with the association of a sidekick. We encourage them to embrace who they are, to defy every odd, and to never give up on themselves. "Sidekicks are your normal everyday people dealing with the villianous struggles of life and society. To have a better life and society, we must make it a priority to nurture and change the minds of our youth."
Encourage, empower, and elevate ordinary people to do extraordinary things.